I remember the first time I studied "bait & switch" tactics in college in an Introduction to Marketing class. I was amazed at the concept, and realized how effective it could be.
There's only one small problem: bait and switch is a fraudulent sales tactic that is punishable by US law as false advertising.
Are we in the church guilty of the same thing we see in department stores, electronics stores, car dealers, etc.?? (to name only a few) In this article Jay Lemke says its time for the church to stop spiritual bait & switch. To me It is both challenging and encouraging.
http://www.modernreformation.org/default.php?page=articledisplay&var1=ArtRead&var2=931&var3=authorbio&var4=AutRes&var5=343
No comments:
Post a Comment